Vacation®

The two founders invited me to pitch alongside four others for their new logo. The briefing asked for something that captures the feeling of tanning and your best vacation ever, with a nod to the 80s, gender neutral and slightly premium.

The logo is based on my own handwriting, refined in Illustrator. Turns out good vibes and a steady hand go a long way.

Fun fact:
Poolsuite (formerly Poolside FM) acquired Vacation in 2021. The logo has since appeared in their international newsletters, on packaging and merchandise worldwide. Not bad for a pitch.